By Mike Simpson
Updated 5/9/2022
We’ve all been there… You’ve combed all of the job boards in search of the perfect job but, alas, haven’t been able to find anything that’s a great fit. Fortunately, there’s still one more lifeline you have at your disposal, and if used properly, it can end up being one of the most rewarding things you do for your career.
So what is this secret weapon I speak of? A letter of interest, of course!
With a letter of interest, you can connect with more opportunities. Here’s how.
What Is a Letter of Interest?
A letter of interest is a letter you send to your target company, letting them know that you’re interested in working with them. It’s also a way to see if there are any potential job opportunities that match up with your skillset that aren’t openly advertised, allowing you to tap into the hidden job market. Since over 80 percent of jobs go unadvertised, that’s a big deal.
Generally speaking, a letter of interest can be sent at any time regardless of whether a company is actively hiring, as it isn’t sent in response to a specific job opening. Rather, it’s a way of introducing yourself to a company you’re interested in and seeing about the possibility of employment with them.
Letters of interest are sometimes also called letters of inquiry for just this reason. You’re inquiring if they might have a position for you. This is the part of the equation that can be very rewarding. Rather than applying to jobs that aren’t a stellar match, you get to handpick the companies that you contact. Pretty awesome, right? We think so.
Letter of Interest vs. Cover Letter
In many ways, a letter of interest is like a cover letter. However, when it comes to a letter of interest vs. cover letter, there are differences, too.
Generally speaking, cover letters typically target specific, open jobs. With a letter of interest, you’re reaching out even though there isn’t an advertised vacancy.
Since that’s the case, cover letters are more targeted. They speak to a specific position, referencing details from the job ad. Letters of interest are a touch more general, highlighting your strengths in a field and how you could benefit the company in a broad sense without connecting it to a particular role.
How To Write a Letter of Interest
Much like any correspondence you send any employer, you have to make sure that a letter of interest for a job is well crafted and appropriate. You’re introducing yourself to a potential employer, so you want to put your best foot forward.
A poorly written letter of inquiry can potentially make any possibility of working at your dream job with your target company a solid “NO” in the “Do you like me?” boxes. That means you need to ensure you take the time to do it right.
If you do it correctly, a letter of interest is a great way to demonstrate your ability to market yourself and highlight your best qualifications. Plus, it can lead to real opportunities.
Tailoring Your Letter of Interest
As you’ve no doubt seen in our other blog posts, we’re very big on tailoring. Your letter of interest is another opportunity (actually, the first opportunity!) for you to find out exactly what the company is looking for and present yourself as that person.
When applying for a specific position, you have the benefit of using the job description to comb through in search of the qualities that the company puts a lot of value in. But since this is a letter of interest, you are traditionally not applying to a specific position, so you need to be a little more creative. Since that’s the case, you need to do some hardcore research, taking the time to learn about the specific type of people the company likes to hire.
Researching a Company Through Their Online Presence
There is a virtual treasure trove of information available about a company when you peruse its various web properties. Since you’re looking to learn more about the people who get hired to work there, it’s wise to spend time digging into each web property in search of clues.
Quite often, there are “day in the life” videos featuring employee interviews that are incredibly useful. You can also go to the employee list on the company’s LinkedIn page and go through the profiles to see what experience and skills they have.
Putting the “Tailoring Method” To Work
Once you have figured out the types of people that your company hires, you want to do your best to emulate them in your letter of interest. Choose a few skills and abilities that you want to highlight that align with what your research revealed about the employees. Then, start thinking up a quick supporting statement for each one that you use. After all, if you can’t back it up, there is no point in even mentioning it.
Once you have done the research and have uncovered the qualities that you want to showcase, you are ready to begin writing your letter of interest.
Best Letter of Interest Format
Half of the battle is making sure that you nail your letter of interest format. After all, you won’t exactly be making the best first impression if your letter is a convoluted mess that is hard to read and makes no sense.
Here is the basic format for you to follow, which you can see in the three examples we use below:
Your Contact Info
No surprises here. Name, address, telephone number, email, and your website. If you’re not comfortable providing your address or any other information, don’t worry about it. Just make sure they can get in touch with you!
Date
Use a traditional format for the date, writing out the month, followed by the day, and ending with the year.
Company Contact Info
Please don’t start the letter with “to whom it may concern.” Do the research and find a specific person to address the letter to. A good place to start would be a hiring manager, another person in HR, or even better, the manager or director of the department you envision yourself working in.
Opening Paragraph
Introduce yourself and your intentions.
Qualification/Experience Paragraph
Attack this paragraph with two purposes in mind:
- Showing how you add value
- Demonstrating you have the qualities they value
This is your time to shine. Keep it brief and succinct, picking two to three qualities and supporting them with facts.
Closing Paragraph
Thank them for their time and offer your availability for an “informational interview” at their earliest convenience.
What’s an informational interview? It’s both an opportunity for you to learn more about the company and the various positions within the company AND a great way for you to meet the right people in the organization you are interested in.
More importantly, it’s an opportunity for you to let your award-winning personality shine, and if executed properly, it can help you land a job at the company of your dreams!
Signature
Stick with “regards” or just “sincerely,” add your name, and you’ll be good to go.
Common Mistakes
Many people fall into the same traps and make some of these classic letter of interest mistakes. Do your best to avoid these if you want to get your foot in the door!
1. You don’t send a letter of interest at all
Too often, people find a company they’d like to work for and just blindly send in a resume with nothing else attached. Sure, it might be a super impressive resume, but if you don’t include a letter of interest discussing why you’re sending it in and who you are, you might as well just be throwing those resumes away.
On the flip side…DO NOT FORGET TO INCLUDE YOUR RESUME!
2. Sending your letter of interest out with a generic heading
As mentioned above, you need to take the time to do a little digging and find out to who you should address your letter. Sending out a generic “Dear HR Director” or “To Whom It May Concern” isn’t going to win you any brownie points.
3. Not saying what you can do for them, but what they can do for you
Regardless of why you’re interested, remember, it’s about what you can do for them, not what they can do for you! Tell them what you can do to help them achieve their goals.
4. Not tailoring your letter
If you’re going to show initiative by writing a letter of inquiry, make sure that initiative extends to your research as well! Supercharge your letter by highlighting qualities that align with the company values, increasing your odds of success.
5. Being boring
You’re shooting for your target company and your dream job, so don’t simply make a list of all of your skills and abilities. Instead, make sure to dazzle them with what you bring to the table, adding something extra to generate interest.
6. Being too long
Your goal is to catch their attention and leave them wanting more…which means short, sweet, and to the point. Keep your letter under a page.
7. Being sloppy
There is no excuse for typos or sloppy writing. You’re trying to get an informational (or even a full-on) interview, so get these basics right. Check. Double-check, and then check again!
8. Not following up
Yes, you should treat your letter of interest exactly like and job application and follow up.
Sending a letter of interest is a proactive step, so keep being proactive! Ask for a job interview, an informational interview, or a meeting HR director to talk about potential roles you might fill. Then, follow up on that request.
A Few Great Letter of Interest Sample Templates
Now that we have that out of the way, let’s take a look at a few examples so you can get your own started! Here are three different scenarios from which you might decide to write a letter of interest to a company.
Choose the best letter of interest sample that fits with your situation, but don’t simply copy the example word-for-word. You need to input your own experiences and personality, so think of this letter of interest sample as more of a template that will guide you to success!
Letter of interest for your target company following a positive encounter:
Your Name
Your Address
Your City, State, Zip Code
Your Phone Number
Your Email
Date
Name
Job Title
Company
Street
City, State Zip
Dear (remember, make this specific!):
I recently had the opportunity to interact with a few members of your customer support team while conducting research for a project. My time with them was brief but memorable. Your team was friendly, poised, and professional, and I was impressed with their willingness to help and their quick responses to my questions.
It is clear customer satisfaction is an integral part of your company’s core values. It is for this reason that I am writing to you. I feel my own personal values and special talents might benefit your customer service department. I believe in personal accountability and integrity and have always made sure to act in a professional and ethical manner. Attention to detail is similarly a priority, ensuring that my work is nothing short of my best at all times.
If I were to be hired by your company, I would be dedicated to delivering the same kind of high-quality customer service I myself experienced. Both a motivated self-starter and an enthusiastic team player, I feel I’d be an exceptional fit.
In the hopes of scheduling an interview with you or answering any questions you might have, I will call you [upcoming date]. Please do not hesitate to contact me with any questions at any time at [phone number] or email, [email address].
Thank you for your time in considering my qualifications.
Regards,
Signature
Letter of interest following a write up of the target company:
Your Name
View Post
Your Address
Your City, State, Zip Code
Your Phone Number
Your Email
Date
Name
Job Title
Company
Street
City, State Zip
Dear Mr./Ms. Last Name,
While reading through a trade publication last week, I came across an article outlining why your company has been recognized as one of the best places to work in the country for tech professionals. Your entire focus has been on making sure that your company is not only a leader in the industry but also an innovator, pioneering new and emerging technology. For this reason, I am sending you my resume in the hopes that I might be able to join your team.
I have worked exclusively within the technology field for the past five years. During that time, I’ve worked in a variety of positions, giving me experience in accounting, including finance and budgeting. I was also responsible for inventory control and vendor relations. I have been instrumental in my past positions in bringing new and emerging technology into our business processes, and I am actively looking for opportunities with companies that would allow me to continue that practice. I believe strongly in always being at the forefront of technological development, a perspective I feel your company has, too.
As a team leader, I am proud of the fact that not only have we never missed a deadline but that we have come in under budget while delivering superior results every time. I firmly believe in the integrity and professionalism of my work, striving to ensure that every aspect of what I do also upholds the company’s core values.
I will call you on [date] to answer any questions about this letter or my resume in the hope of scheduling an interview. If you prefer, please contact me by phone [phone number] or email, [email address].
Thank you for your time in considering my qualifications.
Sincerely,
Signature
Letter of interest for a recent graduate looking for work:
Your Name
Your Address
Your City, State, Zip Code
Your Phone Number
Your Email
Date
Name
Job Title
Company
Street
City, State Zip
Dear Mr./Ms. Last Name,
I read about [company name]’s retail management training program in [publication name], and I would like to inquire about the possibility of openings. As a recent graduate from the University of California with a degree in Business Management, I am very interested in a career in retail management, and think your program is a perfect match for both my skills and my experiences. I have over five years of retail experience, including time as a Sales Associate and a Manager.
Along with this letter, I have included my resume, which contains additional information on my experience and skills. I would appreciate the opportunity to discuss the training program with you and to provide further information on my candidacy. I can be reached anytime via my cell phone, [phone number], or by email at [email address].
Thank you for your time and consideration. I look forward to speaking with you about this exciting opportunity.
Sincerely,
Signature
Putting It All Together
Now, you should know all you need to about the amazing letter of interest! Remember, each sample letter of interest above is meant to serve as inspiration. When you create yours, remember to keep it targeted, short, and professional. That way, you increase your odds of getting a response.
And as always,
Good luck
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—
Mike Simpson( Co-Founder and CEO )
Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.
His advice and insights have been shared and featured by publications such as Forbes, Entrepreneur, CNBC and more as well as educational institutions such as the University of Michigan, Penn State, Northeastern and others.
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